Going for that Anti-Marketing Dollar - 10 Aug. 2009

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A Way with Words

Society & Culture, Language Learning, Education

4.6 • 2.3K Ratings

🗓️ 10 August 2009

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether chirpy, happy ad copy can go too far. Also this week, why New Yorkers insist they stand on line instead of in line. And who is William Trembletoes? And what’s a zerbert? Hear hundreds of free episodes and learn more on the A Way with Words website: https://waywordradio.org. Be a part of the show: call or text 1 (877) 929-9673 toll-free in the United States and Canada; elsewhere in the world, call or text +1 619 800 4443. Send voice notes or messages via WhatsApp 16198004443. Email words@waywordradio.org. Copyright Wayword, Inc., a 501(c)(3) corporation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is Samsung S23 FE's greatest hits with hits such as super fast processing speed
0:06.4	and spectacular camera.
0:09.8	The new phone with all the greatest hits from 599 pounds.
0:17.0	Buy the Galaxy S23 FE to claim 294 pounds worth of rewards, including 100 pounds cashback.
0:23.3	Purchase from a participating retailer by the 25th of Jan 24.
0:26.2	Claim cashback within 30 days of purchase.
0:27.8	Tees and sees apply Samsung.
0:29.0	com pricing shown.
0:30.2	Support for Away With Words comes from MoZI online backup.
0:33.5	MoZI protects your valuable computer files against data loss from hard drive crashes, viruses,
0:38.4	theft, and other disasters.
0:40.0	Find out more at MOZY.com.
0:43.0	You're listening to Away with Words. I'm Martha Barnett.
0:50.0	And I'm Grand Barrett.
0:51.0	Despite the great recession that we're in, there's still every effort being made by advertisers to separate us from our money.
0:58.0	I've noticed that they play on our sense of frugality instead of trying to convince us that we deserve it or that we're worth it.
1:04.0	Everything is recessionary spending.
1:06.0	They're twisting the language a little bit.
1:08.0	I guess advertising has always done that, right?
1:10.0	They try to persuade us with just the right word or the right turn of phrase.
1:14.8	They want our money in their pockets.
1:16.6	Right, it's called spin.
	...

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