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One, three. From Wondry.

I'm David Brown, and this is Business Wars Daily on this Thursday, October 11th.

Designer Michael Coors has dressed many celebrities, including Michelle Obama and actress Jennifer Lawrence, among others, making the brand highly desired.

But in recent years, the company expanded well beyond the full-priced designer customer to the

mass market.

Sure, you can pay $600 for a snake-skin leather tote at one of the

company's 800-plus stores, but if you'd like more money inside your purse, you can find discounted

Michael Corr's handbags in department stores and T.J. Max. Almost half of the company's sales now come

from these kinds of retailers.

An analysts say it's over-exposed. The name has lost some of its luster.

Now, it's trying to regain the glamour.

...