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Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this Monday, February 14th.

Some people look forward to Valentine's Day and all of its romance.

Other folks look forward to the day after Valentine's Day and all of its half-priced chocolate. After all, who doesn't like a deal on one of the most widely craved foods in the world? That's kind of the philosophy that luxury chocolatier Godiva adopted last year, after Nurtaka Fridi took over the CEO role in December of 2020.

She announced plans to make premium chocolate more accessible, and part of that plan was closing

all of Godiva's U.S. boutique stores last year. Instead of focusing on sales through posh shops

filled with high-end treats, the company adopted

a mass market approach.

Afridi told Yahoo Finance that the company was going to sell online, as well as to grocery

stores, department stores, and club stores.

On the business-to-bus side, Godiva would work with licensing partners and other

B-to-B partners. In short, she said,

...