GoDaddy’s CEO on Leading Change

HBR IdeaCast

Harvard Business Review

Business, Marketing, Teams, Business/entrepreneurship, Harvard, Management, Strategy, Economics, Finance, Hbr, Business/management, Leadership, Entrepreneurship, Business/marketing, Innovation, Communication

4.3 • 1.9K Ratings

🗓️ 5 February 2015

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Blake Irving talks about the company's renewed focus on small businesses and bringing on a new leadership team.

Transcript

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0:00.0	Hey everyone it's Kurt we need your help with our annual survey this is your last chance to help us get to know you so we can make idea cast even better for you
0:09.8	it's easy just go to HBR.org
0:13.0	podcast survey.
0:15.0	Again, that's HBR.org.
0:17.0	And thanks for listening. Welcome to the HBR Idea Cast from Harvard Business Review. I'm Sarah Green.
0:37.0	Today I'm talking with Blake Irving, CEO of GoDaddy.
0:41.0	Blake, thanks much for talking with us today.
0:43.0	My pleasure.
0:44.0	So a few years ago, I primarily knew Go Daddy for the Racy Super Bowl ads.
0:49.2	But under your leadership, the company has really made a pivot to focus more on small businesses and
0:53.9	startups and kind of away from that Super Bowl ad image. Can you just tell me a little
0:58.6	bit about why you guys are making that change? You know it's really interesting Sarah the company has served small businesses for its
1:06.7	entire history so anytime a small business person or somebody who thinks they aspire to
1:11.8	have their own business.
1:13.1	When they have an idea, the first thing that they do
1:14.8	is they stake claim by getting a domain name
1:18.0	or a piece of real estate on the internet.
1:19.7	You know, that idea manifests itself in a domain name, which is a fundamental truth of small businesses
1:26.2	when they're thinking about going digital.
1:28.7	Now, the advertising that we did, you know, 10, 15 years ago was about creating awareness and
1:35.7	attention it was all about trying to grab attention you know we did that I
1:40.2	think in pretty controversial ways and And frankly, you know, we did it so well, you know,
	...

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