Why are businesses like HelloVet choosing Apple products and services?

So we started the business two years ago.

We had a few people who were used to PCs and this was their first foray into Macs.

But it's been super smooth getting everyone onto those devices and everyone seems really, really happy.

Find out how Mac can help you run and grow your business at Apple.com forward slash

HelloVet.

This week's go-to is an excerpt from a book by a guy named Ron Shake.

He was the founder of Panera Bread and also Kava, which just went public in a big, fantastic

offering that everyone was talking about in New York City, including my daughter.

Anyway, his book is called Know What Matters, Lessons from a Lifetime of Transformations, which

resonated with me instantly.

So here is a passage that I thought we could all learn from and that we might pass around

to others.

All right, here we go.

Ron Shake, What Matters Most, Lessons from a Lifetime of Transformations.

I learned the most important lesson of my life as my father's life came to its end.

In January 1998, several years after a lung cancer diagnosis, my dad, Joseph Shake,

moved into my apartment in Cambridge, Massachusetts.

The nearby Dana-Farber Cancer Institute was the best hospital in the country, and having

exhausted all other treatment options, we got him enrolled in an experimental clinical trial.

This was a last-ditch attempt to extend his life, but it brought him only a brief reprieve. I was his companion

through the final year of his life's journey. I cannot tell you whether there is a judgment day

...