Gluten-Free Noodle Chips: Lauryn Bodden, S’noods
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 12 April 2024
⏱️ 32 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm.
Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partnerships with major retailers, and winning a coveted booth at Expo West 2025.
Gain valuable insights about finding the right partners and overcoming obstacles in the competitive CPG industry as Lauryn navigated the challenges of product development, distribution, and fundraising as a solo founder. She also dives into the importance of community, feedback, and perseverance in building a successful brand.
Tune in now!
Listen in as Lauryn shares about:
- Origins of S’noods and its concept
- Challenges in product development
- Distribution strategies and future growth
- Funding and investor relations
- Where to buy S’noods and stay updated
- Market validation and adjustments made based on consumer responses
- The importance of community and advice for aspiring founders
Episode Links:
S’noods Website
Lauryn’s Instagram
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Show Links:
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- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup CPG to get |
| 1:18.1 | $600 of free design credits. I think a big chunk of this brand is about community. |
| 1:34.3 | So it's just making it more accessible to a lot more people. |
| 1:38.3 | Potato chips are over a quarter of the industry. |
| 1:41.3 | I felt like that was kind of where we wanted to dive into. |
| 1:46.5 | There's a lot of puffs on the market, a lot of crackers, different pretzels, but like, |
| 1:51.1 | I love potato chips. |
... |
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