Givz - Forget Discounts and Engage Customers Like Never Before

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 June 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and CartText**

“The more touches, the better,” Andrew states in the second half of this Feature.

Andrew Forman, Founder and CEO of Givz, tells us the story behind the brand's name. How the previous owner resisted then handed the “Givz” domain and eventually became a fan of the SaaS platform.

According to Andrew, from a marketing standpoint, promoting your Givz program is essential for its success. Pushing it on email and social media sites in the form of ads can help spread the word. Also, key in your promotion strategy is highlighting that your customer has a hand in deciding where their donation goes.

In part 2, we discuss: How the brand got its name; How Givz implemented its idea; The push for an email-based solution; How brand owners can promote; What is the criteria for using the platform; The ultimate personalization tool; and so much more.

Join Ramon Vela and Andrew Forman as they break down the inside story on The Story of a Brand.

For more on Givz, visit: https://givz.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

This episode is also brought to you by CartText.

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One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

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Transcript

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0:00.0	recorded at mute six studios this is not your average entrepreneur or e-commerce
0:10.4	podcast and he's not your average host this is the story of a brand with your host romeone
0:17.8	vella i think the the number one piece of a with your host, Ramon Vela.
0:28.3	I think the number one piece of advice that I give to folks is the more touches, the better.
0:31.0	This is something that is ingrained in marketers' heads anyway.
0:35.1	You know, you need to hit people seven times before they actually pull the trigger. This is something where, you know, you, as a consumer,
0:39.3	I've been thinking about wanting to buy this, you know, $200, $300, $300 pair of shoes.
0:45.3	I feel a little bit guilty, but at the same time I want to try it. Now I'm going to get $30
0:49.0	to give to charity if I do it. Okay, I'm in, right? And so this is something that the more you can you can
0:55.4	push it across your channel so you have an email campaign that goes out you have
0:59.6	and then maybe it's a it's a footer on on your emails on on the non dedicated gives
1:06.6	emails you know on every email now you say hey don't forget if you spend a
1:09.6	hundred dollars you're getting twenty dollars to give to a charity of your choice. So it becomes something that's persistent on every
1:15.3	email. And then pushing it out on social media and then even doing Facebook ads against it. And then
1:22.8	we can start with a, now we're suggesting, start with an A-B test on Facebook ads to see if we can
1:29.2	actually compete with the discounts or compete with the non-offer and really drive that more
1:35.7	value.
1:42.1	Hey, are you interested in improving your abandoned cart recovery rates?
1:46.7	Well, let me tell you about cart text.
1:50.2	Cart text is powered by real people, not bots, not AI, real people.
1:56.6	Cart text will contact and engage with your customers in real time to make the sales that you missed.
2:02.1	One by one, cart text will convert your abandoned carts, churn subscriptions, and billing-related
	...

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