It's Wednesday, September 15th. Welcome to Marketfoolery. I'm Chris Hill with me today.

Our man in Colorado, Tim Buyers. Thanks for being here. Thanks for having me, man. It's good to see you.

Good to see you. We've got an overlooked cybersecurity stock. We have an enormous pile of money being deployed by a tech giant.

But we're going to start with yesterday's infomercial from Cupertino. Apple CEO Tim Cook and several other executives took to the stage to unveil the latest versions of the iPhone, as well as a new iPad,

latest versions of the Apple Watch, which will all be coming later this fall.

You and I were talking before we started recording here. Look, there are some legitimately good, any approved features to talk about.

But the overall feeling of the event was sort of like they were kind of, they were really trying to sell this.

And I suppose I would too if I were them, but boy, they were really trying to put on a show.

I mean, I couldn't tell for sure, Chris, but was Tim Cook wearing a black turtleneck in jeans?

Because he sure sounded a lot like Steve Jobs. He was pretty animated.

And here's a thing that's very interesting to me. It did feel a little bit like Apple trying to make excuses for not coming out with a lot of new product.

And yet it's interesting to me that what they led with Chris is kind of the new product, which has been more recently, it has been services.

And the lead-off was Apple TV Plus. And like, look at all the amazing content we're making. And you know what?

That is legit because there is a lot of great content that's coming through here.

Love a merhetum, but John Stewart coming back on September 30th. I think that's amazing.

Season two of Ted Lasso has been unbelievable. I thought season one was great.

Season two has been just as good. So I do think there's stuff to celebrate here, but like you said, Chris, the tone was we apologize that this isn't as amazing as you want it to be.

Which feels weird.

It does feel weird because I don't know that there were expectations for that.

Like, you know, this is something we talked about the other day on the show.

You know, this is sort of the life cycle for Apple is like, oh yeah, it's time for an incremental upgrade event.

And that's what this was. Although to your point about the content on Apple TV, I mean, that plus the watch, nice reminders to never bet against a large company with seemingly limitless piles of cash.

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