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Forbes Topline

Girl Scout Cookies Will Bring In $1 Billion In 2024

Forbes Topline

Forbes

Business News, News, Entrepreneurship, Business

4.86 Ratings

🗓️ 17 February 2024

⏱️ 16 minutes

🧾️ Download transcript

Summary

Wendy Lou is the Chief Revenue Officer for Girl Scouts of the USA--and is in the middle of the organization's busiest season of the year. Lou sat down with ForbesWomen editor Maggie McGrath to dish on just how many cookies the Girl Scouts will sell this year, and what it all means for girls' entrepreneurial dreams. Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hi and welcome to Forbes Talks I'm Maggie McGrath the editor of Forbes Women and we are

0:06.8

coming at you from the Nasdaq market site and I am so excited to have the

0:12.0

chief revenue officer of Girl Scouts of the USA.

0:15.0

Wendy Lou here with us today.

0:17.0

Wendy, thank you so much for coming to us.

0:19.0

I know it is your busiest season.

0:21.0

Thank you for having me.

0:23.0

So I want to start with the questions everyone wants to know.

0:26.0

Are Girl Scout cookies on sale right now and how long do people have to buy them?

0:30.5

Yes, that's a very important question and yes we've kicked off nationally our

0:33.8

Girl Scout cookie season but every local area has different timing for

0:38.1

their cookie program so if you want to find out if your Girl Scouts are selling cookies in your area, go check

0:44.4

out Girl Scout cookies.org. That's the best place to find out. But yes, our girls are out there,

0:51.0

both online and their digital channels, as well as in person.

0:55.5

We'll talk about some of those digital channels, because I know they're using some interesting

0:58.6

selling techniques.

0:59.6

But how long does girls season go?

1:01.8

Is there a hard deadline

1:02.8

that everyone has to get their orders in by?

1:04.5

So again, it's sort of every council

1:07.0

makes their own decision as to the timing of their sale.

1:10.0

But generally, most councils are in sale around January to March so that's the key

...

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