Gimme, Gimme, GIMMICK!

Robservations with Rob Liefeld

Comic Book Industry, Comic Books, Rob Liefeld, Visual Arts, Arts, Comics, Comic Artists, Books

4.8 • 743 Ratings

🗓️ 28 January 2022

⏱️ 94 minutes

🔗️ Recording | iTunes | RSS

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Summary

A deep dive into the history of the cover enhancements, gimmicks and variants that publishers have utilized to increase sales and awareness. Many of those same incentives are now used by studios and theater chains to drive interest in films and DVD collections as well. Plus, Recency Bias! What is it and how it applies to THE BATMAN!

Transcript

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0:00.0	Today on Rob'servations, we go all in on cover enhancements.
0:16.4	Gimmicks.
0:18.1	Gimmie, gimmicks is the title of this show as we deep dive into all the
0:22.8	ways publishers have utilized to get you to buy more of their comics. Glow in the dark.
0:27.9	Holograms. Hall of foil. What is a die cut anyway? We talk about it today. We go all the way
0:33.2	in on all the history of cover enhancements and gimmicks throughout comics over the last 30, 40 years.
0:39.8	And it's not just publishing.
0:41.3	You guys, it is, it is happening at movie houses with DVDs, variant versions of your DVD,
0:48.8	your, your, your, your, your 4K version, your steelbooks, different movie posters and movie tickets to get you to go to
0:55.0	different chains, to go to that specific theater chain to watch that movie.
0:59.0	It's all over.
0:59.9	That's what we do today with gimmie, gimmick.
1:02.9	Also, recency bias.
1:05.6	What is it?
1:06.4	And how does it apply to not only today's publishing, but today's movies?
1:09.6	We look at how it is affecting perceptions surrounding the brand new Batman film, The Batman,
1:16.1	from Matt Reeves and Robert Pattinson.
1:18.7	It's a loaded show.
1:19.6	Let's get going.
1:20.7	Welcome to another edition of Rob'servations.
1:26.9	Hey, everybody. This is Rob Leifeld. You are listening to another edition of Rob Observations. We are going to jam it all together today because this absolutely is a topic that ranges from comics all the way through to movie theaters as of right now, even DVDs.
1:44.9	We are talking gimmicks.
	...

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