Gimlet founders Alex Blumberg and Matt Lieber

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4 • 585 Ratings

🗓️ 14 June 2018

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex Blumberg and Matt Lieber, the founders of podcasting network Gimlet, talk with Recode's Peter Kafka about trying to create the "HBO of audio." Gimlet's first show was StartUp, a podcast about the creation of Gimlet itself that exposed the "myth of being an entrepreneur" — although entrepreneurs might say things are always going great, the reality is that everything always feels like it's "about to break," Lieber says. The founders also talk about how Gimlet is expanding beyond its slate of original shows into TV, movies and special branded podcasts that are entirely underwritten by one advertiser. Through that process, they've learned the importance of educating those sponsor about the need for "emotional honesty" in podcasting and why Gimlet is especially well-positioned to pitch new shows in Hollywood. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Over the past year, Facebook has been no stranger to the conversation happening around fake news.
0:05.5	Get an inside look at what the company's doing to fight against misinformation with Facebook's new short film, Facing Facts.
0:12.3	Watch at insidefeed.com.
0:18.8	This is Recode Media with Peter Kafka. That is me. I am part of the Vox Media Podcast Network. Normally I tell you I'm in the Vox Media Headquarters in New York City. Not today. I'm the Gimlet Media H.K. Hard-buy, exotic Gowanus Canal. Super fun. Luxury condos here with the Gimlet Media folks. Canada Geese on the water.
0:38.6	Alex Blumberg, that's you?
0:39.8	Yes.
0:40.5	Matt Lieber, that's you.
0:41.5	Hey.
0:42.0	Hey, guys.
0:42.8	Thanks for making room for me today.
0:45.1	Thanks for coming.
0:45.7	This is the part of the podcast where you guys tell the listeners what Gimlet Media is.
0:51.6	Cool.
0:52.4	Just jump, yeah.
0:53.5	Go forward.
0:54.4	Yeah, yeah, we're in.
0:55.0	Oh, exotic.
0:57.4	This is the part where you get to present your version of the company, then I get to probe
1:01.4	you a little bit about that.
1:01.9	Gotcha, gotcha.
1:03.6	Yeah, so Gimlet Media is a audio-first digital media company, and we are striving to be the vanguard of digital media and audio.
1:16.3	So I would call you a podcasting company.
	...

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