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This is Recode Media with Peter Kafka. That's me. It's powered by digital media. Digital Media is a real company. They bring you this podcast, Magnitia Fund podcast. They help sell ads and they bring it to you for free. So I can talk people like, Oh, Malik. Welcome, O'M. Thank you, Peter. There's so much we can talk about with you. You're the godfather of blogging.

Can I call you that?

A godfather of blogging? Sure. Why not? We can go into your deep, deep, long history in the Internet and media. But let's go to the future. I want to talk about a fight you're having with John Gruber, who was another guest on this podcast. I'm having a disagreement with him about a few things. Oh, let's sell this.

This is a very, you get very angry you're having it.

You guys are furious at each other on the internet. disagreement with him about a few things. Let's sell this. This is a very, you get very angry you're having it.

You guys are furious at each other on the internet about Apple.

You know, being furious is not my game plan, so, and I don't do that.

But I'm definitely in disagreement with him on a few issues.

And the biggest issue I have, not with Gruber, but with the Apple, is

if they want to play the content game, then they should do it at Apple scale.

So let's frame it, right? This stems out of some discussion you had on what, another podcast,

right, the little reports thing? And basically you're saying Apple is screwing around on TV,

and they shouldn't be or they're

not doing it correctly. Right. My view is if they want to make content, do television, you know,

get into production game, then do it seriously. Don't do it like one-off things here and there.

And the best way to do it is actually they have so much stock valuation and they have so much money that they could actually buy a player like Netflix and make a real go of it.

Not only does it get them cross-platform understanding of what people want to do with content and how they want to watch it. But it also gives them a top-class engineering team which knows the modern internet infrastructure

to scale the content business, not have iCloud go off for six hours,

...