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Collecting and selling your data. Data is the new natural resource of our time. It's the most

sought after information on the black market.

Now as more and more patient information is shared on the internet.

The lists are being sold.

We don't know who is buying them.

It's not just Facebook, it's Google, it's Amazon, it's also insurance companies, retail companies.

Believe it or not, when you go to the doctor,

the data from that doctor's visit

is often sold to companies that have nothing to do

with treating any illness.

Electronic records companies, labs, pharmacies, insurers, they're all selling intimate data about you.

It's not only big data, but big business.

Welcome to Prognosis, Bloomberg's podcast about the intersection of health and technology and the unexpected places it's taking us.

I'm your host, Michelle Fay-Cortez. Thank you. and technology and the unexpected places it's taking us.

I'm your host, Michelle Faye Cortez.

This week we're looking at a new kind of healthcare data broker.

These companies don't just want to sell your data.

They're also willing to pay you for it, but that's not really the point. Stay with us, and we'll tell you what these companies are really after.

...