Ghia Founder Melanie Masarin on Pitching the Risky Move

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 14 May 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Melanie Masarin once pitched Glossier’s founder to do a pop-up at a former fried chicken shop. Her response? “I don’t get it, but I trust you.” It was a career-defining moment for her. Because getting approval from the founder meant she couldn’t afford to mess it up. Listen as Melanie shares why being given major responsibilities in her mid-twenties shaped her career. Plus, how it prepared her to start Ghia, the non-alcoholic apéritif that’s now a millennial bar-cart staple. In this episode of 9 to 5ish, Melanie also shares: Her food-centered core memories growing up in the French Riviera The money-shock she experienced attending Brown University The once-in-a-lifetime chance she had to design the Glossier flagship store Her journey shifting from founder-to-CEO mode, and the difficulties that come with it How pivoting Ghia’s launch strategy actually paid off Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey Harry.
0:00.7	Hello mate.
0:01.5	Got any tips for the football?
0:02.8	Your best bet is to head over to Bet Victor.
0:04.9	They're giving new customers a terrific welcome offer.
0:07.7	If you bet a minimum of £10, they'll give you £30 in three bets.
0:11.6	Oh, that's a steel of a deal.
0:13.2	It's a good darn deal that'll make your squirrel for real.
0:16.3	Neil?
0:17.1	My name's not Neil.
0:18.1	I know, but it rhymes. Listen to Harry and make your best bet on the football at BetVictor.
0:23.3	18 plus opt in and bet on any football marketing at odds of evens or greater no, cash out seven-day expiry terms and conditions apply.
0:29.0	Gambleaware.org.
0:31.7	My real superpower is I never give up and I'm going to see this through with Gia.
0:36.8	And if right now it's like a rough patch that we have to survive to win,
0:40.5	we're just going to make it through.
0:42.3	It's the bottom bitch roll.
0:43.5	No one else can do that.
0:47.2	I'm Carly Zakin.
0:48.7	And I'm Danielle Weisberg.
0:50.3	Welcome to 9 to 5-ish with the skin.
0:53.0	We've run into so many questions over the years and had so many moments where we needed advice,
	...

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