Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 212 of the blog millionaire.

A common mistake that bloggers make is trying to sound like they have

three PhDs. Even if you're able to pull this off at a high level, then you're still going to fail.

The reason for this is because less than 5% of adults in the United States read at a college grade

level. This means you will be alienating 95% of adults in the United States read at a college grade level. This means you will be

alienating 95% of the visitors that come to your blog. The best practice is to write at

an eighth grade level or below, which is the reading level where 50% of U.S. adults fall into.

An easy way to keep your content from turning into a dissertation summary is to write as if

you were having a conversation with a friend.

Here's some tips for creating exceptional conversational content.

Number one.

Avoid the $5 words. I am sure you've come across someone at a networking

event that is a little too smart for their own good. I usually end up nodding my head as I struggle

to remember what certain words actually mean. When you sound smart by showing your command of complex vocabulary,

you make others feel dumb. And that is the last thing you want your prized blog visitors to feel

like after reading one of your post. Number two, use I instead of we.

This mistake is seeing quite a bit in blogs run by small businesses or corporations.

We is impersonal and implies that a big brand is writing the blog as opposed to an actual person.

Number three, speak to your readers by using you.

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