Hey, Hesler. Welcome back to the Jasmine Star Show where the coffee's hot. The business tips

are tangible and the dead jokes are way too frequent. I'm sorry, totally not sorry. Let's

type into a conversation that I hear quite often because it's something that many business owners

struggle with. I know because they tell me in my direct messages and in the social curator

coaching sessions and it's this. What should we really share on social media? How much is

too much and what works best for engagement? When you post on social media, there is often

a question of where the line should be drawn between personal posts on a business page or

on a page that you're using for your business. In order to determine this, I recommend to

first ask yourself, are you building a personal brand or a business brand? Now we're all

familiar with business brands like Coca-Cola, Nike, Starbucks, Apple and so many more. For

these brands, there isn't necessarily like a face or a person to connect with and the

posts are a little bit more generic and less personalized. Now if you're creating a business

brand, I would recommend even if it's not about you, we know that studies have shown that

faces and people being shown in photos on Instagram and Facebook, they perform better. They perform

64% better. So if you're a small business and you're maybe you're not as big as Nike and

other apology, it would probably make sense that if every maybe in nine as well photos, there should

a picture of if not you then somebody on your team or your customers, your team with your customers

so that your audience can engage with those people behind the screen. Now personal brands,

on the other hand, like Gary Vaynerchuk, Joanna Gaines, Mindy Kaling and Martha Stewart,

those brands are built around a single person or a really small really relatable team.

For a personal brand, there is really no limit how personal you can get. It just depends on what

you're comfortable with and what your audience wants to see. Now to determine what type of brand

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