I got tricked. I got tricked by a conspiracy. Not a conspiracy theory, but an actual

conspiracy. One that didn't cost that much to build in one that even after the

Conspiracy is exposed, I still want to be tricked by. Hey, it's Seth. And this is a Kimbo.

We'll be back in a second to talk about plastics. But first, here's a message from our sponsor.

Sometimes it seems like if you want to start a business, you need a rich uncle or a bank or a

VC. But that's not true. Some of the greatest projects of all time have been bootstrapped, built

with a different model. The bootstrappers workshop is back from a Kimbo. You can find out all

the details at a Kimbo.com slash go. It's a chance to build the project that you've dreamed up

to find independence to make a difference. You can be a bootstrapper, but it helps to know the

best practices. I hope you'll check it out at Kimbo.com slash go.

Yes, sir. I ain't listening. Just so you know, plastics.

I wasn't the only one who was tricked. You were probably tricked too. You might still be tricked.

The question is not did the plastics industry conspire to trick people in the United States and

around the world into believing that plastics could be effectively recycled? That's a fact.

You can find all the details at a Kimbo.link. There's been some great reporting by Frontline

and NPR on this topic. My question is why did it work? Why does it still work? Why is it that

with just 50 million dollars a year, which for reference is one 20th of a billion dollars,

which to put it in perspective is less than 5% of the amount of money spent on the last presidential

election in the United States. That small amount of money was able to put a blue bin just about

everywhere we look. And it was one that enabled the plastic industry to keep growing to the point

where it's almost a trillion dollars a year in revenue. The truth is, of course, as you can

discover with just 10 minutes of reading, the plastics can't be recycled. That fewer than 10%

...