Getting stocked in Adore Beauty & scaling a side hustle with Raquel Bouris, Founder of Who Is Elijah 🦋
The Rise & Conquer Podcast
Georgie Stevenson
4.8 • 569 Ratings
🗓️ 12 December 2022
⏱️ 51 minutes
🧾️ Download transcript
Summary
Your good ol’ storybook side hustle turned into a massive brand that is now stocked in Adore Beauty and David Jones - how did that happen?
Today on the poddy we chat with Raquel Bouris the founder of Who is Elijah and chat about her journey starting an ecom fragrance brand (which is hard given you can’t actually let people smell it).
She takes us through:
- How it transitioned from a side hustle to a full time job
- How the brand got to be stocked in David Jones + Adore Beauty
- Her hits and misses when it comes to marketing & operations
- Establishing yourself in an already saturated market
- How she has built this business from the ground up while also being a mum of two (we couldn’t believe it either)
If you’re someone who is looking at starting their own brand, work in marketing or are just interested to know the behind the scenes in business then this ep is for you! 💗
You can shop Who Is Elijah here, use code RISE15 for 15% off at checkout.
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Transcript
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| 0:00.0 | The Rising Konger podcast acknowledges the traditional custodians of the land which this episode is being recorded. |
| 0:07.2 | The Yugambe region. |
| 0:08.8 | We further acknowledge country throughout Australia and their connections to land, sea and community. |
| 0:14.5 | We pay our respect to their elders past and present and extend that respect to all Aboriginal and tourist |
| 0:21.4 | rait islander peoples today. |
| 0:31.9 | Hello and welcome back to the Rise and Conquer podcast. |
| 0:36.1 | This is the podcast for ordinary people who want to do |
| 0:39.2 | extraordinary things. |
| 0:50.3 | You know, as the team grows and I'm still stuck in that we're in our garage mentality sometimes |
| 0:56.5 | because it has sort of, the last year has just gone so crazy fast and we've gone from a storage |
| 1:01.5 | unit to like a big warehouse and it's hard for your brain to sometimes keep up, I think, |
| 1:06.6 | with what you're doing, well mine anyway. |
| 1:14.4 | Hello. with what you're doing, well mine anyway. Hello and welcome back to the Rise and Conquer podcast. |
| 1:18.0 | It is your host, Georgie Stevenson, lawyer turned entrepreneur, business owner, new mom, |
| 1:23.4 | all the things. |
| 1:24.7 | Today we have a very fun business episode for you. I chat with Raquel Boris, |
| 1:31.5 | the founder of Who is Elijah? For those who don't know, Who is Elijah is a fragrance company |
| 1:38.7 | based in Sydney and they make the most amazing smelling gender fluid perfumes. |
| 1:45.1 | Raquel started Who is Elijah a few years ago as a side hustle, |
| 1:49.4 | but it really took off in 2020 when COVID hit and she was able to start working on it full time. |
| 1:56.9 | We chat about how the brand got to be stocked in David Jones and Adore Beauty. Their hits and |
| 2:03.2 | misses when it comes to marketing and operations, how she has built this business from the ground out |
... |
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