Getting Press That Drives Sales: How Ariana Carps Sustains a 50-Year Retail Business
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 19 February 2026
⏱️ 26 minutes
🧾️ Download transcript
Summary
If you care about where retail is headed and how a brick-and-mortar business is getting press that converts, this episode of Dear FoundHer is worth your time. Host Lindsay Pinchuk sits down with Ariana Carps, a woman business owner and second-generation retailer behind Rear Ends, a nearly 50-year-old brick-and-mortar boutique that continues to thrive without chasing scale or trends. Ariana shares what actually drives in-store sales and customer loyalty, and why building a strong community around her retail business has been just as important as the products she sells.
You’ll hear why daily social media routines can outperform flashy campaigns, how quiet followers often become high-intent buyers, and why removing friction does not have to mean removing people. Ariana breaks down how personal service, honest feedback, and relationship-based selling create a retail experience that feels human and keeps customers coming back.
This conversation reframes retail success as something sustainable, repeatable, and deeply human. If you are a woman business owner looking to get publicity, or build a community-driven retail business, this episode delivers practical ideas you can actually use.
Episode Breakdown:
00:00 Getting Publicity: How Daily Instagram Videos Drive Retail Sales
02:31 The Story Behind a 48-Year Family Retail Business
05:16 Smarter Retail Buying Decisions That Reduce Stress
06:44 Why Human Connection Still Wins in Retail
12:14 Building Consistent Social Media That Converts
16:48 Selling Without E-Commerce Through Personal Shopping
19:27 Choosing Sustainable Growth Over Retail Expansion
Connect with Ariana Carps:
Subscribe to The FoundHer Files
Follow Dear FoundHer on Instagram
Podcast production and show notes provided by HiveCast.fm
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Transcript
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| 0:00.0 | Not a day that goes by that someone doesn't come in and say, I watch your videos every day. |
| 0:04.8 | And the, you know, my texts and my DM starting at 6.30 in the morning when the video goes live. |
| 0:10.4 | It's constant, will you check for my size when you get in? |
| 0:12.7 | Will you do this? |
| 0:13.5 | People are coming because of it. |
| 0:15.7 | When I do an Instagram live, people come with screenshots of the things that they want. |
| 0:20.7 | So and the growth and the people |
| 0:22.5 | following us, even if they're not engaging, you know, the likes don't equate to sales and the reverse. |
| 0:28.4 | Like someone will come in wanting everything that I showed. They didn't even like the post, |
| 0:33.0 | but they know to look for it. And it's leading to sales. Welcome to Deer Found Her from the forum where we're |
| 0:39.8 | shining a spotlight on the women building incredible businesses inside the Deer Found Her |
| 0:45.0 | forum community because every woman business owner deserves the chance to tell her story to share |
| 0:50.6 | the lessons, the pivots, and the wins that come from building something of her own. |
| 0:55.8 | These are the stories from our community, real women, real businesses, real inspiration. |
| 1:01.5 | I'm your host, Lindsay Pinchuk, and I am excited to introduce you to the founders who remind us |
| 1:06.5 | all what's possible when women come together. |
| 1:10.3 | Welcome back to another episode of Dear Found |
| 1:12.8 | Her. I am very excited about today's guest because I have known her since she was a little |
| 1:18.3 | girl virtually my whole life. I've been shopping in her family store for as long as I can remember. |
| 1:24.5 | In fact, I shopped there this weekend where I bought four pairs of pants. |
| 1:27.8 | I'm wearing one right now. And I am so excited that Ariana Carps is here. I almost used your |
| 1:34.1 | maiden name that Ariana Carps is here to talk to me about rear ends. Her family's retail store that |
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