Hey, Alex here. Before we get into today's episode, I want to share some really exciting news with you. We just launched a podcast network. If you go to podmatch.com forward slash network, you can take a look at all the shows and categories that are involved. And if you'd like to have your show listed in the network, you can press the join network button at top. I look forward to seeing your application, and I hope you enjoy some of the shows there. And now, let's get into today's episode.

You're listening to Podcasting Made Simple.

Hello, everyone, and welcome to why podcast guests leave money on the table

and how to leverage your podcast appearances into high-paying corporate deals.

I am Shana Davis, and I am so thrilled to be with you today to talk about one of my

absolute favorite topics.

I love teaching people how they can land big corporate deals, and I absolutely love

podcasting, so I'm so excited to talk about if you are a podcast guest, how you can actually use being a guest in order to tap into these high paid deals.

So this is probably not something that is unusual for most of you, that you've guested on shows, you've delivered value, maybe you've even gained followers, but the real revenue, like, that's

where the crickets come in. And why is that? In my experience, it's because we have to remember

that visibility does not always equal profitability. Everywhere we turn these days, there's

visibility coaches, and everyone's talking about be visible, the importance of being visible.

And I'm not here to say that being visible is not important.

But I know firsthand how visibility can be great and you know you're having influence.

You know you're having impact, but then you check your bank account.

And it's not necessarily speaking the same language. And so that's why

I do exactly what it is that I do. And here's what I know. Here's what I know about podcast

guests is that most guests, they don't treat their appearances like a business asset. Like,

yeah, you may take the clips, you may post it on your social media, you may share it with your

email list,

but you're not necessarily treating it like a business asset. They guessed and then they

hope for somebody to reach out and buy from them. And I'm not talking about your lead magnets,

...