This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

Welcome to office hours, I'm David Meltzer and we have a legend you've heard of cold therapy guys

haven't you? Well the reason you've heard of cold therapy and probably the reason he's taking

technology to the methodology which the first time I met him you would have never believed this guy

would have an app someday but millions of people are utilizing the Wim Hof app including me.

So I've prepared this question because I'd like to ask questions whether it's of

Deepak Chopra, Saad Guru, Jota Spenza that no one's asked. So here it is, if cavemen had enough

to eat where they didn't have to worry about food scarcity and they were protected from dinosaurs

would they actually live longer than human beings today if they didn't have to worry about getting

killed by dinosaurs or having food? Not necessarily it is our brain has evolved so much

that we have created a comfort zone behavior that means it looks like we got it all in order.

We got food, we got transports, we got houses, we got warmth, we got we got all the comfort

yet the cavemen he lived in a time where yeah where the danger was imminent I mean the tigers and

the weather outside if he had enough food it probably was flourishing as a population

but still he had to go out and meet himself into the environmental stress which is cold and

heat which is directly acting upon the person. Now we don't have that anymore we live too long

in a comfort zone behavior and that has weakened our our physiology. Hence we we know how to shoot

people to the moon but we don't know how to guarantee happiness, strength and health. I think we

inflicted that upon ourselves so I saw this I studied this and then I went into nature and as a

modern person going into nature and exposing myself I found the cavemen I found this primordial

energy I found how to face danger I always say now if you go if you learn to go into the discomfort

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