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One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, January 9th.

Some industries work like, well, clockwork. It's easy to predict

turkey sales in November, Christmas card purchases in December, and gym memberships this month.

Now that we've finished the season of overindulgence, many of us start to despair about the

shape we're in, and voila, we're on the hunt for the best way to lose weight.

So our attention turns in these raw January days to the trusty gym.

But which one to choose?

Well, you'd have to be oblivious not to notice the ubiquitous purple signs of planet fitness,

the $10 a month gym that's made the judgment-free zone a household idea. The company has been

around since 1992, but it's recently had a growth spurt. Its business grew 33% in 2018,

according to trade publication, Club Industry News. 14 million members are signed up at its

...