Our sponsor for this episode is Big Issue, changing lives through enterprise.

And you can support that by subscribing.

You don't need me to explain that the cost of living crisis is impact in the poorest people

the most.

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When you're unable to visit a local vendor, the next best thing is to take a subscription.

When you do that, you're supporting Big Issues frontline teams.

These are the people working with vendors one-on-one, providing critical, emotional and social

support and empowering them to achieve financial stability and overcome personal disadvantage.

Big Issue have an introductory subscription offer for you.

£6 for your first month.

And that means you'll receive an award-winning magazine each week.

It's home to leading voices in politics, culture and social activism.

It is sometimes easy to forget how good the magazine is in its own right.

Now renewals are at the rate of £12 a month, and once again, all the profits from subscriptions

are invested into the vital work that frontline teams do to support Big Issue vendors.

If you can't visit a local vendor, support them with a subscription.

Get your first month for just £6 which can cancel anytime.

Visit bigissue.com forward slash cheerful.

This episode is sponsored by the Perception Census, a new groundbreaking study exploring

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