Build a business, invest the profits.

I'm Ryan Daniel Moran and this is Freedom Fastlane.

Hey, Fastlaners, Ryan here.

What's going on?

Hey, I really enjoyed this process that I've been doing lately on the show where I just call you randomly.

I was doing it with kind of a formal process of you submit it and then we

go through it and visit. Lately, I've just been calling people when I want to call people and I've

been doing it on Instagram. So specifically, sometimes when my kids go to sleep, I'll just put

posts on Instagram that's like, hey, I'm free for the next

hour. Put your challenge in the comments and I'll call you and chat with you about it. And I'm having

a blast with that. So if you like this kind of format that we've done on the show lately, make sure you're

following me on Instagram because I've been calling people that follow me there. And today, we had three recent calls that were around

similar topics that I've summarized and taken some clips from and shared in today's episode.

And they were all around that topic of getting buyers. And sometimes we call that audience

building. But what we really want when you

build an audience is you want people who are going to pull out their wallets and buy your stuff.

It's about having that pool of people, that group of people that earnestly want your stuff and

buy your stuff so that you have the confidence to go launch products.

That's what the name of the game is here. It's about you having the confidence that something

is going to sell. And when you've got a list of excited people who want your stuff,

selling stuff is really easy. And so we're going to come at it from that frame.

If you can keep this fun, if you can keep this light, if you can keep this exciting, building an

...