GET TO BE FIRST
The Cardone Zone
Grant Cardone
4.8 • 4K Ratings
🗓️ 29 October 2025
⏱️ 53 minutes
🧾️ Download transcript
Summary
In this episode of The Cardone Zone, Grant Cardone challenges you to take action and claim the top spot in your space. Being first isn't about luck — it's about preparation, awareness, and decisive execution.
Grant reminds us that most disasters are forecast years in advance, yet few take the steps to prepare. The winners are those who recognize the signals, pivot quickly, and seize opportunity, while others freeze.
Learn how to anticipate change, adapt in downturns, and turn unforeseen events into advantage. This is your playbook to developing the edge that most people ignore — the edge that separates those who react from those who dominate.
Follow us on all social platforms and visit GrantCardone.com for more strategies, tools, and resources to stay ahead of the curve and always be first.
Transcript
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| 0:00.0 | Hey, welcome to the Cardone Zone, my newest podcast where every week I'll bring to you a new celebrity, |
| 0:06.7 | artists, athletes, some of the top people in their field, CEOs from around the world, running the world to give you their insights, their knowledge, and their breakthroughs. |
| 0:15.6 | Look, these people came from nothing just like I did. So get ready with Uncle G. You're in for the ride of your life where we're |
| 0:21.7 | going to 10x everything you thinks, the way you work, the way you act, and the way you roll every single |
| 0:27.5 | day. Make sure you subscribe and comment. Love to see what you're talking about. Get ready for |
| 0:32.4 | today's show. Although the concept of first or last may sound unfair and difficult to consider for some, |
| 0:39.7 | in the real world, regardless of your business or career, first place is the only place that matters. |
| 0:45.5 | It's a position that allows you to weather all storms, get the extra attention, |
| 0:50.6 | and has competition chasing you all the time, rather than the other way around. |
| 0:56.1 | Let's face it, if you weren't being reasonable and didn't compromise on any point in your life, |
| 1:01.9 | you would certainly rather the position of first rather than any other, right? |
| 1:07.6 | Given the choice between first and any other position, we all know what's preferable. |
| 1:12.6 | Unlike the elementary schools of today, where everyone gets rewarded for being on the team, |
| 1:18.6 | regardless of their efforts, abilities, or even the score, the only position that ultimately makes sense in business. |
| 1:25.6 | And the one that earns the greatest rewards is, of course, first. |
| 1:30.7 | If you aren't in the dominant position in business in your market, then you're at risk. |
| 1:37.6 | When economies abound with business, the first position continues to gain customers |
| 1:41.7 | and expand its size and presence while the weaker players |
| 1:45.2 | eke out increasingly smaller gains, helped along solely by the rich nature of the market. |
| 1:52.2 | However, when these profitable times wane like we're in right now, the dominant company |
| 1:57.6 | benefits from his first place position and grabs market share away from the other contenders, |
| 2:03.1 | the weaker players. |
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