During one of my recent one-on-one meta ads coaching calls, a client asked a question and I just knew I had to share it with you, protecting their identity, of course, but so that you also could benefit from my response.

Now, for context, these are one-on-one Facebook and Instagram ads coaching calls, but we do touch upon funnels and we look at a client's funnel and look for the areas in that funnel that we could optimize so that more people convert and they get an opportunity to serve more people with their gift and passion.

So this client had asked me, you know, Quojo, we're paying for leads, right, to download a lead

magnet.

And the client asked me, they noticed they only had like an 80% open rate on that very first

email, but only 40% of the people that opened that first email were downloading the

lead magnet.

And very correctly, the client said, well, so of the 80% that are opening, only 40% are downloading the lead magnet and very correctly the client said well so of the 80

percent that are opening only 40 percent are downloading the lead magnet and so

we went through some steps I asked some questions in order to help troubleshoot

the problem and these same questions will help you increase your lead magnet

download rate or open rate because the whole point of the

lead magnet is so that somebody sees the value that you can give them and they get

their problem solved they trust you more and they can go on to work with you

you're paying for Facebook or Instagram ads let's get more people opening this

once they get the email right right? So first thing,

this client didn't have the issue, but I've seen it in other clients that I've coached. On the

thank you page of a lead magnet, do not give the lead magnet there for a direct download. Why?

Because you want to point people to their

inboxes so that they find that first email that delivers the lead magnet, click on it,

and download it. This is about sending positive signals to your email service provider

such that it knows that you are a good person and it delivers more of your emails.

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