It's the Ralph Nader Radio Hour.

Stand up, stand up.

You've been sitting way too long.

Welcome to the Ralph Nader Radio Hour. My name is Steve Scrovan along with my

co-host David Feldman. Hello there David. Hello there everybody. I think early

voting starts next week in Georgia for the runoff

but I believe you're correct and we also have the man of the hour Ralph Nader hello

Ralph. Hello everybody all eyes on Georgia the control of the US Senate is at stake in the two runoff

elections on January 5th. So stay tuned, whether you're in Georgia or around the

country, everyone's got a stake in this. That's right and that's what we're going to deal with on today's show. We'll be talking to Dr. Drew Weston political psychologist and professor at Emory University in Atlanta, Georgia.

In 2008, Mr. Weston published the now classic

The Political Brain, which has since been read

by President-elect Biden, as well as President Bill Clinton,

both of whom sing its praises.

Dr Weston's book argues that to win elections,

liberal politicians should appeal to voters' emotions first,

logic second.

In other words, prioritizing the marketplace of emotions over the marketplace of ideas, feelings over issues.

That's the psychologically sound game plan to achieve electoral success.

We're going to be talking about effective political messaging, and in particular what kind of messages will resonate with voters in this upcoming Senate runoff in Dr. Weston's home state of Georgia.

Regular listeners know that one of Ralph's favorite phrases is,

policy precedes message.

...