Let's talk about how not to report on President Trump.

I'm Brian Selter and it's time for our weekly reliable sources podcast.

This is our chance in between our Sunday television broadcast to go in depth with

media leaders and newsmakers. To talk about the big stories and how they're

being covered, sometimes not being covered. And of course the biggest story right now has to do with the president

who's just back from a summit in Singapore with the North Korean dictator

and who's back on Twitter attacking the press in extreme ways.

Trump has turned words into weapons and he's winning the linguistic war.

Now those aren't my words.

That's George Lakoff, the Professor Emeritus of Cognitive Science and Linguistics

at the University of California at Berkeley.

He is the co-author of a new piece for the Guardian,

describing how the president weaponizes words.

Lakoff has been warning about this for years. and he joins me now from Berkeley.

George wrote a piece for the Guardian this week with a co-author with the title that

Trump has turned words into weapons and he's winning the linguistic war.

This is a topic that you've been leading the way on for quite some time.

Help us understand it.

Start at the beginning, what does it mean that he weaponizes words?

Well let's take some of his techniques.

Remember he's a salesman he's been selling for 50 years right now what he's selling is himself, his worldview, and his policies.

So how does he sell it?

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