George Howard - Founder Of GHS - Author Of Music Audience Exchange

Finding Genius Podcast

Richard Jacobs

Medicine, Health & Fitness

4.4 • 1K Ratings

🗓️ 13 August 2018

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

As an author, George Howard has published two books on the music industry (Berklee Press), regularly contribute to Forbes, the NYT, and have authored hundreds of widely-read articles on marketing and strategy that have appeared in publications such as The Huffington Post, Time, The Music Business Journal, and others.

Music Audience Exchange (MAX) is reshaping the future landscape of music. Across billions of streams, video views, social shares, and live shows, there are massive, diverse communities of fans forming around more music and more artists than ever before. MAX has built a platform that deeply understands these audiences, and has created a model that gives brands the opportunity to enrich (not interrupt) the fan experience. The MAX Platform™ is built on proprietary data science that maps specific audience attributes to a database of 765 genres, 2.4 million artists, all 4 content types (audio, video, social, live), and a network of channels that reaches 98% of music fans in the places they're already going to for music.

GHS - Advise on the integration of technology, marketing, intellectual property with an emphasis on awareness and revenue. Capabilities include Strategic Advising, Integration of Traditional and New Media (social, mobile, location-based) marketing, Branding, Technology, Legal, M&A, Business Development, and Training.

Transcript

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0:00.0	Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs.
0:07.0	Future Technologies is to transform our lives for better or worse or the focus of this podcast.
0:13.0	Almost here means these technologies are now here and starting to be used.
0:17.0	Or just around the corner, for Bitcoin to artificial intelligence,
0:21.0	3D printing, blockchain, virtual reality, and more.
0:27.0	Hello everyone and welcome to Future Tech Podcast. I'm your host Julia. And joining us today is George Howard. He's the founder of
0:36.0	GHS and he's got a lot of other companies we're going to talk about. Welcome to the program, George.
0:41.2	Thank you very much. It's really nice to be talking to you. Thank you very much.
0:42.8	You're talking to you.
0:44.0	Thank you for taking a time out of your day to join us
0:46.6	and really enlighten our listeners.
0:48.3	So let's kick it off with talking about GHS.
0:52.1	Give our listeners a little of an overview about your company.
0:55.0	Yeah, sure.
0:56.0	So it's a strategic company.
0:59.0	We do some do some branding, but it's really, it's really strategy
1:02.4	and it evolved out of me being an
1:04.9	entrepreneur since a million years ago and dominantly in the music business and I
1:11.8	always just sort of even as a young kid had a been towards sort of technological
1:16.1	innovation so I was coding away on a Commodore 64 when I was little and but also, you know, kind of being an artist, so creating music, etc.
1:28.1	And so it was a very natural sort of progression to get into music and technology early on and ended up running the first CD only
1:37.2	label, the first label that had a website and didn't really think much of it
	...

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