You are listening to the DFJ Entrepreneurial Thought Leaders series,

brought to you weekly by the Stanford Technology Ventures Program.

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So I'm pleased to introduce an old friend, Jeff Moore. It's wonderful to have them back

to this seminar series, which has its roots when Tom Cosnet got it underway in the 1990s.

Jeff is here to preview his sixth book. And I remember the first time he was here.

But even before that, I remember meeting him when he published what has become standard

language in Silicon Valley and similar places around the world called Crossing the Casm.

This is one of the original copies from that first year in 1991. That was 20

years ago, about the same time some of you were born, that Crossing the Casm was published.

And I'm so proud to have found it today, complete with his signature at that time. Jeff, at the

time was at Regis McKenna, which was the public relations firm and market relations firm here in Silicon Valley.

But he went on to start his own firm, the Kazim Group, and then joined Moore Davidale Ventures, which is a venture capital firm as a venture partner.

That's what he does right now.

And from their website, I really like it.

It says, quote, getting a disruptive innovation across the chasm

is the fundamental challenge for all venture-backed entrepreneurs.

Helping them succeed is my life's work.

He's done that in a variety of ways, including, like we talked about, or like I said earlier, publishing five books to date.

You would think, wow, where does he get that from?

Well, one way he does it is he was a bachelor's in literature, yay humanities, here at Stanford University, and went on to get a doctorate in literature, yay humanities, here at Stanford University,

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