Geoff McFetridge: Artist, Designer, Skater, Skier

BLISTER Podcast

BLISTER

Wilderness, Bike, Gear, Snowboard, Outdoor, Sports, Ski, Health & Fitness

4.8 • 560 Ratings

🗓️ 14 January 2020

⏱️ 118 minutes

🔗️ Recording | Apple Podcasts | RSS

🧾️ Download transcript

Summary

Geoff McFetridge is an iconic designer and visual artist who’s worked with the Beastie Boys, Pharrell Williams, Spike Jonez and Rick Rubin, and companies ranging from Patagonia, Nike, the New York Times, Oreo, and many more. Geoff is also a passionate skateboarder and skier, and a big fan of … BLISTER (?!?!?).

So Jonathan Ellsworth and Geoff tell the story of how they first got connected; how Geoff went from being a sponsored skater to starting a skateboard company to doing design work for some of the biggest companies, bands, musicians, and directors in the world. They discuss Skate vs. Ski vs. Snowboard culture; being a “conflicted” telemarker; and a whole lot more.

VIDEO: SEE GEOFF & HIS WORK

TOPICS & TIMES:

How Jonathan & Geoff connected (2:34)
Which came first: art or skating? (7:56)
Art directing the Beastie Boys’ Grand Royal (18:26)
Working on the Spike Jonze film, “Her” (28:31)
When did you get into skiing? (47:48)
How much time do you spend telemarking? (50:49)
Ski vs. Snowboard vs. Skate culture (58:45)
“High” vs. “Low” Culture (1:07:47)
What art forms are you currently most interested in? (1:14:33)
Favorite albums, films, and books? (1:18:38)
Designing for outdoor brands (1:27:36)
Your dream project? (1:33:30)
What’s the best question I haven’t asked you? (1:44:16)
Predictions? (1:50:01)

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Transcript

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0:00.0	Welcome to the Blister podcast, a program dedicated to interesting people, the great outdoors, and a bunch of other stuff we like.
0:09.2	I'm Jonathan Ellsworth, the founder of Blister, and you can check out everything we're doing and reviewing over at blisterreview.com.
0:20.4	Jeff McFedridge is an iconic designer and visual artist who's worked with the likes of
0:26.0	the Beastie Boys, Ferell Williams, Spike Jones, and Rick Rubin, and companies ranging from
0:32.6	Patagonia, Nike, The New York Times, Oreo, and many more.
0:38.4	Now, Jeff is also a very passionate skateboarder and skier, and I assure you this feels very
0:45.8	surreal to say out loud, he happens to be a big fan of blister.
0:50.6	In fact, he's actually been a blister member for several years now, which to my great embarrassment, I only realized a few weeks ago.
0:59.3	I have been a big fan of Jeff's work long before I knew Jeff's name, or that he was a blister member.
1:05.8	And so, as I think you will be able to tell, I do my best in this episode to try to keep it together and control my inner fanboy.
1:14.9	But full disclosure, I am a fanboy, and I think Jeff's work and life are both just really interesting.
1:23.0	So Jeff and I kick things off here with the story of how we first got connected a few weeks
1:28.3	back, and like all great stories, it involves the Wu-Tang clan.
1:33.0	And then we talk about how in the world Jeff went from being a sponsored skater to doing
1:38.3	design work for some of the biggest companies, bands, musicians, and directors in the world. We also discuss skate culture versus
1:47.6	ski culture versus snowboard culture. We talk about Jeff being a passionate but conflicted telemarker.
1:55.6	We also decide in this episode that we need to fire up again, the Blister Book Club, and there is a whole lot more.
2:02.7	And while you listen to this episode, you should go check out some of Jeff's work at
2:06.9	Champion Don't Stop.com. And there is also a short video that I personally really like, and we put
2:13.9	it in the show notes to this episode on our website, where you can see some of Jeff's work and hear him talk a bit more about it.
2:21.3	I think that video's great, and I think you should check it out.
2:24.7	But for now, let's get to a conversation that I very, very much enjoyed with Jeff McFedridge.
	...

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