Guys, modern parents are exhausted and their gen alpha children are out of control to the point that even teachers are quitting in revolt.

And as it turns out, shock of the century, gentle parenting apparently does not work.

So instead, you should let your kids F around and find out.

And I'm not joking about that, guys.

I am saying that literally.

Look at this recent headline from the Wall Street Journal.

Goodbye, gentle parenting, hello, F around, and find out.

Parents are ditching the softer approach to child rearing that has dominated the culture

and taking a harder line.

Out feral, they're feral.

Guys, this is the best news we could have gotten for our culture, for our society, for the

future of humanity, for the workforce for future generations. This is incredibly positive. We

should all be celebrating this. Finally, I mean, it is only what society and teachers and Sephora employees have been begging for for the last few years. But before we get into that, and before I tell you why Sephora specifically is going to be excited about that, make sure that you're following our podcast page and please rate the show if you are enjoying it. It helps us out so much in the algorithm. And if you want to stay up to date on all things, live events, new shows, new merch, new fun happenings, all of that information will be at brett cooper.com. So speaking of Sephora, if you do not know what I am talking about, if you do not remember the episodes that I did about this in years past, let me jog your memory because this is truly insane. This is what has been happening at Sephora's.

Lately, Sephora employees have been complaining on TikTok that every time they work a shift,

the majority of customers are children under the age of 13 that have no manners.

They go up to the sample section and quite literally destroy everything and make a huge mess

that they don't even bother cleaning up.

In fact, some workers are saying that the kids will open up packaged products from a set

just to take one or two items, thus resulting in the store losing hundreds, if not thousands

of dollars worth of product.

So basically, TLDR, the issue was that there were young people tweens running rampant

at stores like Sephora in the mall,

...