Genius Juice - Creamy, Plant-Based Perfection

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 July 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and Omnisend**

“It doesn't matter if you're down; what matters is how you get back up,” says Alex Bayer, Co-Founder and CEO of Genius Juice. In the first half of this Feature, he talks about the core issues that almost closed the doors of his brand. Issues such as poor cash management, insufficient margin, absence of a strong team and strategic partners were these issues.

Alex also shares advice for entrepreneurs. He talks about the importance of making your business sustainable and knowing your audience. Plus, growing your company at hyper-speed can be great, but there's no need to rush. Persistence got him through challenges in his journey.

He speaks on:

* The Mistakes made
* His advice for others
* What helped him through difficult times
* Details about products & flavors
* The new website
* His experience with Shark Tank
* How people can invest in Genius Juice

Join Ramon Vela and Alex Bayer as they break down the inside story on The Story of a Brand.

For more on Genius Juice, visit: https://geniusjuice.com/

MuteSix is the leading agency in performance marketing.

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For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute Six Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:26.6	We over-expanded thinking, you know, we wanted to conquer the world and get our product into all these different stores and all these stores were not the right fit for our product.
0:31.6	So we ended up taking, you know, product that was just not selling, you know, and we had to pull out of certain regions.
0:39.2	So you got to know your audience. You've got to know where your product's going to do well.
0:42.9	I don't think, you know, we should be launching in like, you know, Wisconsin right now.
0:47.5	You know, we should probably launching more in the metro cities where, you know, where the
0:52.2	demographic, people spend more money on health conscious
0:55.5	type products.
0:57.7	So yeah, I think all those things combined really led to a temporary, you know, setback with
1:03.0	Genius Juice.
1:03.8	But of course, we recovered from that in 2017.
1:07.5	We went from zero stores to a thousand within a year.
1:10.8	You know, we broke a million in revenue, went from zero stores to a thousand within a year.
1:14.7	You know, we broke a million in revenue, went from zero revenue to a million.
1:20.2	And now we're doing several million in revenue plus the Shark Tank thing, which we can get in.
1:24.1	And so, you know, it doesn't matter if you're down. What matters is how you get back up.
1:32.1	Okay. if you're down, what matters is how you get back up. This episode is brought to you by Omnisand.
1:36.2	Now, if you're in e-commerce marketing and it feels like those weekly newsletters are no longer
1:40.6	enough to power your growth, you're going to love Omnisand. Now, Omnisan is an e-commerce
1:46.6	marketing platform that goes above and beyond regular email campaigns. So you can actually start
1:52.4	increasing your sales, not your workload. With Omnysand, you'll be launching pre-built e-commerce
	...

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