4.6 • 683 Ratings
🗓️ 15 August 2024
⏱️ 49 minutes
🧾️ Download transcript
She bootstrapped to $12m in revenue in under 18 months. Rebecca Shostak launched FloDesk.com in 2017 as an email marketing tool focused on beautiful design for solopreneurs. As of May 2024, 80,000 customers pay $28/mo on average and the firm just launched their second product: Sales funnels. She's done this all with a team of just 50 people - $540k in revenue per employee. Will she break $35m in ARR this year and remain bootstrapped?
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0:40.3 | Hey folks, my guest today is Rebecca Shostak. She is the chief brand officer and founder at Flowdesk. |
0:43.3 | Launched the company over six years ago after being very active in sort of the graphic design |
0:48.3 | template space from 2011 to 2018. |
0:50.3 | We're going to learn her full story today. |
0:52.3 | Rebecca, are you ready to take us to the top? |
1:00.7 | I'm so ready. Let's do it. I am stoked you're here. I met you via Greg Head at Sastock a week ago. And, you know, I rarely get surprised, but he goes, you've got to meet that Rebecca. I'm like, |
1:05.0 | why'd have to meet her? And he goes, well, she's bootstrapped and she's doing a crap ton of revenue. So I don't want to bury the lead. What are you at today in terms of revenue? |
1:12.4 | We are hovering right around 27 million ARR. |
1:16.2 | This is incredible. |
1:17.2 | Okay. |
1:17.5 | And just so people get a growth rate, before we dive into your product, your background, |
1:20.8 | design, templates, etc. |
1:22.3 | Where were you exactly one year ago? |
1:25.8 | I, oh my goodness. |
1:29.0 | I feel like I'm being put on spot. |
1:34.1 | I believe we were at around, we're hovering around 20. |
1:38.0 | Okay, so sort of 20 now up to about 26, 27. |
1:39.2 | Yes. |
1:40.6 | That's great growth. |
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