Genericide: When A Brand Name Becomes Generic

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 5 August 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.

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Transcript

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