What if I told you there were a way that you could get more leads than you're currently getting, sell more of those leads overall without increasing any of your advertising at all?

And the strategy we share is something that most businesses don't do, and the few businesses that do it and do it wrong.

And so most people send traffic to their website and immediately ask people to buy something or just like submit for a quote

but here's the problem like most visitors aren't ready to buy yet and so they just leave and

they never come back i mean if you think about it for you i often don't go to sites that i'm just

just finding out about where it says submit for quote i'm just like that's a lot no right and so what

i'm about to show you has generated many millions of dollars across our portfolio companies, and I've used it in every business we've invested in. And ones that I haven't invested it. I'm going to show you what it is, why it matters, and how to implement in your business. So what is it? A few months back, I did a deep dive with Ashley, who was a fashion personal

stylist, right? And so when we went to her site, she had the classic, you know, just book a call,

right? CTA or just ask for a quote. But the thing is, is that that really only works if you

already have an informed audience. So if people already know who you are, they've already

gotten value from you, then you can for sure just say, hey, come by my thing or already have an informed audience. So if people already know who you are, they've already gotten

value from you, then you can for sure just say, hey, come buy my thing or come find out more, right?

But if you're sending traffic there and you don't have as much traffic or it's not as warm,

then you want to have something that is a better reason for them to give their contact information.

Because if you think about what is the objective of submit for a quote or book a call? The only objective of that step is to capture

their contact information. And then if you have a booking to get them to book automatically. But

fundamentally, it's a lead capture objective. We should then ask ourselves, well, is there anything

else we could do that would increase the likelihood that we could capture the lead, as long as the way they were capturing the lead indicates that they'd be interested in buying our stuff?

To be clear, what I'm suggesting is that you offer something, kind of like a mini offer, that's a complete solution to a narrow problem.

It's typically lower cost or free just to see who's interested in raises their hand.

And then once you solve the problem, once that little mini offer solves it, it reveals another problem that's solved by your core offer.

And this is important because leads interested in lower cost or free offers now are more likely to buy a related

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