2. Your First Avatar | $100M Lost Chapters Audiobook

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 14 November 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	Your First Avatar
0:01.9	These aren't the droids you're looking for.
0:04.9	Obi-1 Canobi, Star Wars, A New Hope
0:06.9	Lost Chapter Author Note
0:09.7	If I could go back in time,
0:11.8	I would include this chapter in the $100 million offers book.
0:14.8	It's incredibly important for figuring out
0:16.5	who your ideal customer is.
0:18.2	And no, this isn't Yo Mama's Find find-in-its chapter. This is real
0:21.8	how you make tons of money type stuff. 2019, I can't remember the month. The room was dark and
0:28.1	cold. Presenters filed on and offstage. We sat at the cool kids table for business owners who had
0:33.9	softwares doing over $10 million in ARR, annual recurring revenue.
0:38.8	We felt good about ourselves.
0:40.6	Our software company Allen had recently crossed $1.7 million per month in its first six
0:45.2	months.
0:46.0	As we chatted between speakers, the event host got on stage.
0:49.3	Our next speaker is someone everyone should pay close attention to.
0:52.4	This man is responsible for over $50 billion in sales.
0:55.6	The noise in the room died down. The host continued. He is a specialist in pricing and profit
1:01.0	maximization. He worked for years at Vista, one of the most renowned software private equity funds in the
1:05.6	world. Gulp, reality check, I'm still a minnow. The speaker broke down the process Vista used to grow companies.
1:12.1	Their method was unlike anything I'd ever heard. Here's how it worked. When they consider
	...

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