Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless

tools being built to govern them. These are the people who were raised on a different philosophy,

on how they look at money, how they look at identity, how they look at privacy, and how they look

at the hybrid,

digital, and physical spaces being built all around us.

And finally, how they reimagine their relationships with the communities and companies they

interact with.

We focus on how brands, large and small, are building for these audiences.

Welcome to Gen C.

Hey, Sam. Avery, how's it going? It is a wonderful fall day. Excited to start the week. How about you?

Good. I'm a little jet lagged. I just landed this morning in Madrid for an event that we're being

involved with. We have a big celebrity interview.

We're not going to be able to talk about until next week.

But let's just say next week, you are going to want to know me even more, Avery.

The internet's going to break.

I can't wait for it.

And has everything in Madrid?

Unimpressed so far. But it's just because I had, like, at my head, I was like, great, check into the hotel,

go find some little cafe, have the best ham I've ever had in my life, and just nothing

...