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CoinDesk Podcast Network

GENC: Three-Part Strategies for Growing International Brands with with Jess Chin, CMO of The Algorand Foundation

CoinDesk Podcast Network

CoinDesk

News, Tech News, Daily News, Business News

4.7698 Ratings

🗓️ 2 October 2023

⏱️ 57 minutes

🧾️ Download transcript

Summary

Jess Chin shares lessons learned from her time at Nike, Apple ad Meta and how she’s now applying big brand thinking in her role as the Chief Marketing Officer at The Algorand Foundation. In this episode of the podcast, Avery and Sam sit down with Jess Chin, CMO of Algorand Foundation. Jess shares her experiences working at major brands like Apple, Nike, and Meta/WhatsApp before making the jump into the blockchain space at Algorand. She discusses lessons learned from working at these iconic brands, including the importance of being obsessed with product market fit, understanding the consumer and developing products that solve real needs. Links mentioned from the podcast:  On Day 146, Screenwriters Reach Deal With Studios to End Their Strike Why Ducati is confident in Web3, despite the cold of crypto winter Your NFTs Are Actually — Finally — Totally Worthless Jess’ Twitter Algorand’s Twitter Algorand Website Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Jonas Huck. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Gen C is the generation of the new internet.

0:06.5

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance.

0:15.7

It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us.

0:22.4

It stands for community and digital citizenship, and the new set of transparent and trustless

0:27.5

tools being built to govern them. These are the people who were raised on a different philosophy,

0:32.7

on how they look at money, how they look at identity, how they look at privacy, and how they look

0:37.3

at the hybrid,

0:37.8

digital, and physical spaces being built all around us.

0:41.4

And finally, how they reimagine their relationships with the communities and companies they

0:45.9

interact with.

0:46.9

We focus on how brands, large and small, are building for these audiences.

0:51.6

Welcome to Gen C.

0:56.2

Hey, Sam. Avery, how's it going? It is a wonderful fall day. Excited to start the week. How about you?

1:04.0

Good. I'm a little jet lagged. I just landed this morning in Madrid for an event that we're being

1:10.3

involved with. We have a big celebrity interview.

1:12.8

We're not going to be able to talk about until next week.

1:15.8

But let's just say next week, you are going to want to know me even more, Avery.

1:20.9

The internet's going to break.

1:22.4

I can't wait for it.

1:23.7

And has everything in Madrid?

1:27.1

Unimpressed so far. But it's just because I had, like, at my head, I was like, great, check into the hotel,

1:33.4

go find some little cafe, have the best ham I've ever had in my life, and just nothing

...

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