Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless

tools being built to govern them. These are the people who were raised on a different philosophy,

on how they look at money, how they look at identity, how they look at privacy, and how they look

at the hybrid,

digital, and physical spaces being built all around us.

And finally, how they reimagine their relationships with the communities and companies they

interact with.

We focus on how brands, large and small, are building for these audiences.

Welcome to Gen C.

Well, hello,very. So good to see you. I know you, myself, and our producer Wynn, all in different locations today. I am in Paris for the ETHCC conference.

Avery, where are you?

I am actually on vacation this week in Lisbon.

It's so nice to see you, Sam, and when, of course.

Tis the season for summer vacation, though.

I feel like so many people are outside of their normal spots,

whether they're working from home or on full vacay or on partial vacay or checking out

conferences, everyone I'm chatting to this week is somewhere new and different and experiencing

something fun. So yeah, that's July for you. Amazing. We will not disclose her win is because she is

the heart of the show and nothing can happen to her, so we do not want to compromise her location.

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