GENC : Innovation at the Core of Marketing with Alyson Griffin, Head of Marketing at State Farm
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 25 September 2023
⏱️ 47 minutes
🧾️ Download transcript
Summary
Alyson Griffin joins us on the podcast to discuss her experience transitioning from tech marketing roles at Intel and HP to leading marketing for State Farm. In her time at State Farm, Alyson has introduced the brand to Web3 initiatives like bringing Jake to the Metaverse and the State Farm jingle, “Like a good neighbor, State Farm is there”. In this episode, we touch on the importance of innovation being at the core of their marketing strategy, the power of earned media, and the benefits of taking risks as a brand.
Links mentioned from the podcast:
Crossmint and Mastercard doing more together for retailers and customers
TikTok introduces a way to label AI-generated content
Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Transcript
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| 0:43.9 | Wondery UK. That's audible.com slash Wondery UK. |
| 0:52.9 | Gen C is the generation of the new internet. |
| 0:56.0 | In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance. |
| 1:05.0 | It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us. |
| 1:12.1 | It stands for community and digital citizenship, and the new set of transparent and trustless tools |
| 1:17.5 | being built to govern them. These are the people who were raised on a different philosophy, |
| 1:22.3 | on how they look at money, how they look at identity, how they look at privacy, and how they |
| 1:26.8 | look at the hybrid, digital, and physical spaces being built all around us. |
| 1:31.1 | And finally, how they reimagine their relationships with the communities and companies they interact with. |
| 1:36.6 | We focus on how brands, large and small, are building for these audiences. |
| 1:41.3 | Welcome to Gen C. |
| 1:46.2 | Avery, I have to play you the new intro that I just made for Gen C. |
| 1:52.9 | So here it goes. |
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