Gen Z Can't Stop Eating "Boy Kibble"

The Sports Junkies

Audacy

Sports

4.3 • 1.7K Ratings

🗓️ 25 February 2026

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

From 02/25 Hour 3: The Sports Junkies react to a meal that Gen Z can't stop eating.

Transcript

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0:00.0	It's a food trend that's gaining popularity.
0:02.8	I don't know if you've heard of it.
0:04.4	Okay.
0:05.3	I kind of mentioned it a couple weeks ago.
0:08.2	It's called Boy Kibble.
0:10.3	All right.
0:10.6	Explain.
0:11.4	I don't know what that is.
0:12.7	Where'd this come from?
0:14.9	Social.
0:15.6	Someone social.
0:16.7	I think it's a combination of proteins becoming bigger and inflation.
0:24.0	Okay.
0:24.6	And prices.
0:25.5	So boy kibble is basically just meat, your protein, and rice.
0:32.9	Love rice.
0:33.7	Meat and rice.
0:34.3	I mean, it's a good combination.
0:35.7	So what I mentioned a couple weeks ago is Chipotle now just offers
0:39.5	They have their big protein thing.
0:41.4	I forget what it's called. Protein bowl. You get like 100 grams of protein or something. Yeah, it's just basically just, you just want the chicken? Yeah. Or just want the steak? I think it's as you pointed out or somebody pointed out, your body can only process like 50 or 60 grams of it at one time.
0:53.9	You're kind of wasting all that other protein.
	...

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