Gen Z brand = Burnt out
Think from KERA
KERA
4.7 • 911 Ratings
🗓️ 26 May 2026
⏱️ 47 minutes
🧾️ Download transcript
Summary
Gen Zer’s have lived their lives online, and they’re burned out. Freya India is the author of the Substack GIRLS, where she writes about the challenges girls and young women face in the modern world, and a staff writer for Jonathan Haidt’s newsletter, After Babel. She joins guest host Courtney Collins to discuss the pressure to build personal “brands,” how even childhood has been commodified and the many ways mental health is suffering. Her book is “GIRLS®: Generation Z and the Commodification of Everything.”
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| 0:00.0 | Each story you hear on Planet Money starts with a question. |
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| 0:22.7 | how the economy really works. |
| 0:33.5 | So many aspects of the teen years and early 20s landscape are both tender and incredibly tough. |
| 0:40.1 | Puberty, dating, clicks, living away from home, first jobs, relationships, even new motherhood. |
| 0:45.9 | These phases of life are incredibly raw. |
| 0:49.1 | Now imagine doing all of that online, while influencers and algorithms tell you how you're falling short, |
| 0:56.1 | what might be wrong with you, and what product just may fix it all. From KERA and Dallas, |
| 1:01.8 | this is Think. I'm Courtney Collins in for Chris Boyd. The pressures leaning on young people today, |
| 1:07.5 | especially women, are very different from what previous generations grappled |
| 1:11.2 | with. And that becomes quite clear when you look at mental health metrics and Gen Z's self-reported |
| 1:16.7 | isolation. That's what Freya India explores in her new book. It's called Girls, Generation Z in the |
| 1:23.5 | commodification of everything. Freya, welcome to think. Hi, thank you so much for having me. |
| 1:29.3 | So before we talk about the book, |
| 1:30.3 | would you mind sharing how old you were |
| 1:32.3 | when you first started using social media? |
| 1:35.3 | Yeah, so I think I was around 11 when I first got a phone of my own. |
| 1:40.3 | And I was on social media pretty much just as the platforms were coming out. |
... |
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