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CoinDesk Podcast Network

GEN C: What We’re Reading: The Books Redefining Marketing and Innovation

CoinDesk Podcast Network

CoinDesk

Tech News, Business News, Daily News, News

4.7698 Ratings

🗓️ 26 August 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

This week, we shift direction to a conversation between Avery and Sam about their book recommendations offering listeners insights into the long-form writing that has shaped their careers and thinking in the industry. In this episode, hosts Avery and Sam explore the books that have impacted their careers in marketing and innovation. From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business. Links mentioned from the podcast:  Avery’s Picks: Smart Brevity: The Power of Saying More with Less Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Superintelligence: Paths, Dangers, Strategies Laws of Growth (How Brands Grow: What Marketers Don't Know) The Algebra of Wealth: A Simple Formula for Financial Security Bonus: Tribe: On Homecoming and Belonging, Breakfast at Tiffany’s Sam’s Picks: The Tipping Point: How Little Things Can Make a Big Difference The Fish That Ate the Whale: The Life and Times of America's Banana King Propaganda Steve Jobs Ogilvy on Advertising Bonus: Pattern Recognition, Spook Country, Zero History Watch this episode on video: YouTube CoinDesk Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

We are doing top five.

0:01.4

We're each going to do from five down to one.

0:03.6

We're going to ping pong back and forth.

0:05.2

And then we can discuss, ask some questions, why it was inspirational, et cetera.

0:09.6

And then we're going to do a little bit of a bonus book at the end that we'll tell you about after.

0:14.7

So with that, Avery, what is book number five for you.

0:36.5

Avery, this is Sam. So nice to see you.

0:41.2

Sam, I'm so excited for today's pod because we're mixing it up today.

0:49.2

We're definitely mixing it up. First of all, what location are you at? Because, like, as always, I'm so crush-worthy of your backgrounds.

0:51.5

And it feels like you're in an amazing part of the world right now.

0:54.2

I am actually in Utah right now, a place that I would love to host you. Maybe we should do a little Gen C from Utah. Not sure. Actually, you know what?

0:59.5

Salt Lake has a very interesting climate around innovation, and it's a place I'm going to be spending

1:03.1

more time. So there's a little sneak peek for our Gen C listeners. Ooh, all right, guys. Get the private plane going. Avery, I'm very excited for this episode because last week in our episode with Vanessa from Visa, she and I did a little bit of back and forth on this book called Being Digital by Nicholas Negroponte, which was someone she studied with at MIT and was a formative book for me in my youth. And so then we started to talk and say,

1:29.9

hey, what are the books that have informative in our careers? And I think that inspired you and I,

1:36.2

correct me from wrong, to say maybe we need not to do a book club. Those have been done.

1:40.5

But let's do a little top five list of what are the five books that have inspired us that have helped us be who we are from a work perspective, help shape our thinking.

1:50.7

And that could be a marketing on innovation and technology.

1:53.7

And I think the audience might benefit from just what are the things that inspire us.

1:57.8

So let me know if you're ready to get into this.

1:59.8

And do you have any thoughts as we

2:01.3

start? I love a book club. I'm a member of a few different book clubs. And I also am always

2:06.9

curious what people are reading. I personally read a heavy mix of like business books and podcasts and

...

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