Hello and welcome to Gen C.

Gen C is Generation Crypto.

These are the people who were raised on a different philosophy,

on how they look at money, how they look at identity, how they look at privacy,

and how they reimagine their relationships with the communities and companies they interact with.

I am Sam U.N. from CoinDesk. And as always, our co-host is Avery Akhenini from Vayner 3. How's it going, Avery?

It is going so well. Awesome to be here, Sam. And thanks everybody for tuning in.

We will normally have guests on Gen C. And, you know, the intention is that we have these amazing

guests that you guys get to hear from. We thought that it would be interesting for this episode

to really focus on a trend that's happening in the Web3 space, and especially as it relates

to both Web 2 and Web3 brands. And it's something that really began in earnest about two years ago, but last year kind of went

nuts.

They felt like there was a Web3 conference every week.

You know, whether you see it at a conference like CoinDesk's consensus, which has been

around for nine or ten years, whether you see it at VCon, with Avery and Gary working on,

whether we see it at NFT, NYC, whether we see it at ETH Denver, whether

you see it at multiple events in Lisbon, in London, in Paris. There's an event right after

this with Ledger called Open in Paris. People are just clamoring for ways to get communities together.

And the great thing about Web3 is, you know, these communities form online in places like Discord and Telegram.

But then the idea of being able to sort of see someone in real life, give them a hug, is something that I think is really exciting.

And especially when you tie that to the idea of art, right? Because art, and we're down here for Art Basel,

which is why we want to talk about this specifically. But art has always had passion communities

...