Welcome to Gen C.

Gen C is Generation Crypto.

These are the people who were raised on a different philosophy,

on how they look at money, how they look at identity,

how they look at privacy, and how they reimagine their relationships

with the communities and companies they interact with.

We focus on how Web2 and Web3 brands are building for these audiences.

I'm Sam Ewan from CoinDesk, and our co-host is Avery Akenini from Vayner 3.

All right, Avery, great to see you, as always.

I'm excited to chat this week.

We have an amazing guest as well that we'll talk about in a second. But first, the Super Bowl is this Sunday. And we actually just wrote an article on CoinDesk yesterday about how, you know, last year it was sort of dubbed the Crypto Bowl because we had FTX and Crypto.com and Coinbase and Eorro and all these companies spending millions of dollars on ad spots and millions more on talent, right?

There's Larry David. There's the Fortune Favors the Bold from Matt Damon. This year, it's kind of crickets out there after FTX.

And there is one story around that Fox had turned down folks who wanted to advertise. And then

there was a sort of counter-argument to say, actually, that those companies pulled out because

they no longer had the funds. One, I would love to sort of get your perspective on just going one

year to the next. Secondly, who is doing some stuff that might have some blockchain correlation

this year? Yeah, I think that they

corrected that story to say, actually, just no crypto companies were participating. Pretty sure the

networks take who's going to pay, like within reason. I, you know, have some insight sources who say

they thought about it, but didn't end up going with it. It does not seem like a ban from what I

heard. But, you know, I'd argue that last year was

very focused on crypto trying to go mainstream, obviously with sort of mixed results or some

...