GEN C: Web3 and the Playbook to Rebuild Trust With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 6 November 2023
⏱️ 36 minutes
🧾️ Download transcript
Summary
In this episode of “Gen C”, we are re-airing our conversation with Marc Mathieu, the co-founder of the Web3 Studio at Salesforce and was previously CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy is a must listen for all marketers.
Today's episode is sponsored by Chainalysis.
The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest SAAS company in the world, unlike Nike or Starbucks, Salesforce is not focused on the end consumer, but on the business layer that lies in between. Avery and Sam sit down with Marc to discuss his career, why he is so passionate about Web3 and Salesforce’s role in it. They also dive into key lessons from Marc’s career that affect his perspective on the new internet.
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From our sponsor:
Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com.
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Transcript
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| 0:00.0 | This episode of Gen C is sponsored by Chainalysis. |
| 0:05.9 | Gen C is the generation of the new internet. |
| 0:09.5 | In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer, and collectibles, both digital and physical with on-chain provenance. |
| 0:18.2 | It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us. |
| 0:24.6 | It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them. |
| 0:31.6 | These are the people who were raised on a different philosophy on how they look at money, how they look at identity, |
| 0:37.8 | how they look at privacy, and how they look at the hybrid, digital, and physical spaces being |
| 0:42.6 | built all around us. |
| 0:44.5 | And finally, how they reimagine their relationships with the communities and companies they |
| 0:48.8 | interact with. |
| 0:50.0 | We focus on how brands, large and small small are building for these audiences. |
| 0:55.6 | Welcome to Gen C. |
| 1:01.4 | Welcome, Gen C listeners. |
| 1:08.8 | Due to a unfortunate scheduling snafu, we had to postpone this week's Gen C. |
| 1:13.4 | We will be back strong next week and we have some amazing guests lined up to the end of the year. So we thought we would bring back a conversation for any new listeners |
| 1:20.4 | who may not have been listening from the beginning. This one's from December 22, but really was |
| 1:25.5 | kind of a master class in business thinking. Our guest is Mark |
| 1:29.7 | Matthew. Mark leads the emerging tech studio at Salesforce. He also has added AI transformation |
| 1:38.0 | to his role, so really a big thinker. Mark also is one of the most impressive people we've had on the show. |
| 1:45.0 | Mark was the CMO of Samsung Electronics America for almost five years. |
| 1:49.5 | He was a senior vice president at Unilever. He was at Coke doing amazing digital transformation and strategy work. |
| 1:56.0 | There are few in the industry who are as good as Mark at thinking big and aligning on innovation as part of their |
... |
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