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Welcome to Gen C. Gen C is Generation Crypto.

These are the people who were raised on a different philosophy on how they look at money,

how they look at identity, how they look at privacy, and how they reimagine their relationships

with the communities and companies they interact with.

We focus on how Web 2 and Web3 brands are building for these audiences. I'm Sam

Ewanen from CoinDesk and our co-host is Avery Akenini from Vayner 3. Welcome to Gen C. This is so

exciting. I am really not only happy here to have a conversation with you about what's happening this week,

but more importantly, we have such a great guest this week, Avery.

Netta Whitney is the head of marketing for Christie's.

Christie's, for anyone who doesn't know, we're behind the $69 million people sale that got

kicked off the crypto digital art movement.

But Christie itself has been doing some amazing work in the innovation space, as well as identifying key artists who are playing. I think there's something

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