Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer, and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.

These are the people who were raised on a different philosophy, on how they look at money, how they look at identity, how they look at privacy,

and how they look at the hybrid,

digital, and physical spaces being built all around us.

And finally, how they reimagine their relationships with the communities and companies they

interact with.

We focus on how brands, large and small, are building for these audiences.

Welcome to Gen C.

Hello, everyone. Welcome to this special bonus episode of Gen C. Today, we are going to talk with Jason Samuansato, a former CFTC regulator. We'll tell you what that is. In the conversation,

he's the head of North American public policy for chain analysis, who's a great partner for us here at Gen C. Jason and I had a great

conversation focusing on two, I would say, major themes, one of which is kind of the emerging crypto markets and then

the regulation happening around them, both in the U.S. as well as globally, which we believe is

really important for anyone building in this space to know, but especially those in the brand world

just to understand where the opportunities lie and where the watchouts are.

And then secondly, we went a little bit deeper into understanding data, transparency,

understanding the difference between your best customers and the bad actors

and how brands can protect themselves for such.

We talked a little bit about sort of Web2 data and how Web2 platforms have monetized

consumer data for so long and what data in Web3 means, which also is a pretty fascinating

...