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This episode of Gen C is sponsored by Chainalysis.

Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games,

and the companion ones that AI is building alongside us. It stands for community and digital

citizenship and the new set of transparent and trustless tools being built to govern them.

These are the people who were raised on a different philosophy on how they look at money,

how they look at identity, how they look at identity, how they look

at privacy, and how they look at the hybrid, digital, and physical spaces being built all around

us. And finally, how they reimagine their relationships with the communities and companies they

interact with. We focus on how brands, large and small, are building for these audiences.

Welcome to Gen C. Avery, we are back, excited to see you.

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