GEN C: Remixing the Future of Collectibles with DJ Skee
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 20 January 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
DJ Skee joins us this week to talk about the evolution of marketing through product placement and the power of nostalgia in collecting.
DJ Skee is a multifaceted entrepreneur known for breaking artists like Kendrick Lamar, Lady Gaga, Lorde and pioneering marketing strategies in music and tech. As the founder of The Realist, he's revolutionizing the sports memorabilia industry through blockchain authentication and innovative collecting experiences. In this episode, Skee shares his journey from teenage hustler to cultural innovator, offering insights on everything from early influencer marketing to the future of digital collecting.
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Transcript
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| 0:49.7 | So I am nervous that it is just about money and people only think on what value is. |
| 0:54.4 | It used to be as a kid, I was buying things. |
| 0:55.9 | I'm like, oh, can I get this? |
| 0:56.9 | Oh, that's cool. |
| 0:57.9 | Oh, that happens to be worth that. |
| 0:59.4 | Now it's like instant lookup, instant money. |
| 1:01.4 | We saw it happen in sneakers and stuff too. |
| 1:02.8 | And that's what I think has helped, you know, especially young men, specifically, |
| 1:15.0 | like you don't win. |
| 1:16.7 | They built Vegas. |
| 1:17.6 | They built all these things. |
| 1:18.8 | All those big buildings aren't there for charity. |
... |
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